Communicate to not through 

Very rarely is indiect communication a good thing let alone efficient.

Communicate to the people that you are trying to get a message to, not through intermediaries.

It takes two times as long to have a one way conversation through a middleman. And if there’s any back and forth it’s exponentially more costly:

  • Conversations happen twice 
  • Feelings aren’t transmitted or worse are distorted 
  • People summarize and don’t accurately represent the original message, mostly inadvertent and  occasionally intentional.
  • Miscommunications are doubled.
  • Clarification requires high latency so people tend to not ask and just make assumptions thus compounding misunderstandings.
  • When people speculate they tend to exaggerate concerns and make a mountain out of a nonexistent mole hill.

The list goes on.