Organizational purpose

The purpose of an organization is not to consume human resources to produce a product. The purpose is to amplify the investment of individuals. In other words, an organization shouldn’t be 1+1+1+1=4, it should be 1+1+1+1=100.

If you take the amplification approach to business, you’ll find yourself valuing a whole different set of beliefs, habits and actions as a result. You’ll also produce way more than any competitor could ever dream of creating.