Value Pricing and Software Development

Last week I had the pleasure of being on Entreprogrammers. We wound up spending a lot of time talking about pricing in business. Value pricing in particular. And, I had the opportunity to talk about value buying, the other side of the coin.

There’s a nice write up on the Entreprogrammers site Episode 56 A Lesson In Pricing Models with some main takeaways.

And here’s a direct link to the youtube video: