Specializing means you’re focused on what you can do. The problem with this is a specialized focus often narrows your vision so you no longer see what your customer needs and instead only see what you can do. Often times that means you might be an expert at something nobody wants to buy. I’ve always disliked the question: “What do you do.” Primarily because I don’t know what I do until I’ve found someone that needs help, then I know exactly what I need to do: help them, if at all possible.