When does a paid discovery project make sense?

In a past post I referred to some podcasts on value, value pricing and software development. Michael had a few questions about the podcast. These are deep questions so I thought it would be fun to answer them in a video format where I can talk through the considerations and my response.

The first question from Michael:

How and when do you recommend charging for a value conversation like in a payed discovery phase?

I am afraid that in the beginning with little practice, conversations digging for the value will lead to repeated long meetings (noooo!) and potentially a big loss of time/money. Sure qualification of prospects is a key factor but still I feel that DISCORVERING the value brings a lot of value in itself for the prospect.

Here’s my response: